automation News for August 12 2017

Will Automation End “Full Employment?”

Richard Wolff, Professor Emeritus of Economics at the University of Massachusetts, and currently a visiting professor at the New School University in New York …

Automation in Construction

This journal is now partnering with Heliyon, an open access journal from Elsevier publishing quality peer reviewed research across all disciplines. Partner journals provide authors with an easy route to transfer their research to Heliyon.
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The Definitive Guide to Marketing Automation

Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. For all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren’t ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer’s job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the customer, selling additional products to the customer, as well as customer loyalty and retention. Note that relationship marketing means more than sending a monthly newsletter. You need multiple tracks for each buyer persona and buying stage that “Listen” to how the customer behaves, and adjusts accordingly – just like a real-world relationship. “Without marketing automation, you are just guessing – just hoping that people will take the bait and be ready to buy your products. Statistics show that buyers don’t do that. They want to learn at their own pace and be reached when they need more information or are ready to buy. A well-constructed marketing automation strategy makes that a reality.”- John McTigue, Kuno Creative.
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Our Automated Future

How long will it be before you, too, lose your job to a computer? This question is taken up by a number of recent books, with titles that read like variations on a theme: “The Industries of the Future,” “The Future of the Professions,” “Inventing the Future.” Although the authors of these works are employed in disparate fields-law, finance, political theory-they arrive at more or less the same conclusion. “Could another person learn to do your job by studying a detailed record of everything you’ve done in the past?” Martin Ford, a software developer, asks early on in “Rise of the Robots: Technology and the Threat of a Jobless Future”. Later, Ford notes, “A computer doesn’t need to replicate the entire spectrum of your intellectual capability in order to displace you from your job; it only needs to do the specific things you are paid to do.” He cites a 2013 study by researchers at Oxford, which concluded that nearly half of all occupations in the United States are “Potentially automatable,” perhaps within “a decade or two.” What if it doesn’t? What if the jobs of the future are also potentially automatable? Jobs can then be arranged into four boxes: manual routine, manual nonroutine, and so on. Jobs on an assembly line fall into the manual-routine box, jobs in home health care into the manual-nonroutine box. The highest-paid jobs are clustered in the last box; managing a hedge fund, litigating a bankruptcy, and producing a TV show are all cognitive and nonroutine. Manual, nonroutine jobs tend to be among the lowest paid-emptying bedpans, bussing tables, cleaning hotel rooms. Routine jobs on the factory floor or in payroll or accounting departments tend to fall in between. It’s these middle-class jobs that robots have the easiest time laying their grippers on. The argument, made by both Bernie Sanders and Donald Trump, was that these deals have shafted middle-class workers by encouraging companies to move jobs to countries like China and Mexico, where wages are lower. According to Brynjolfsson and McAfee, such talk misses the point: trying to save jobs by tearing up trade deals is like applying leeches to a head wound. “These are precisely the tasks that are easiest to automate.” Off-shoring jobs, they argue, is often just a “Way station” on the road to eliminating them entirely. Jerry Kaplan proposes that the federal government create a 401(k)-like account for every ten-year-old in the U.S. Those who ultimately do find jobs could contribute some of their earnings to the accounts; those who don’t could perform volunteer work in return for government contributions.
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Automation World | Covering the field of industrial automation

AutomationWorld.com delivers content for the Automation Buying team, which
includes Information Technology and Networking; Operations and Engineering; …
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Automation Software for Windows

The Automation Software category includes programs that allow users to create system processes, or macros, that… more. The Automation Software category includes programs that allow users to create system processes, or macros, that can automatically complete tasks or jobs on their computers. Programs may monitor existing computer processes, maximize power usage, manage data from multiple sources, schedule reminders, convert file batches, or enable other forms of automation.
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Food Engineering

With technology advances, robots have convinced many processors that they are worthy of hire, speeding production while improving quality and food safety. The food industry is no slouch in employing robots, especially for hazardous and back-breaking jobs.
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FPE Automation

FPE Automation is a full-service, award-winning, stocking distributor of premier components for industry. From automation controls and vision systems to pneumatic products, we are your one source for best-in-class products and solutions. Products: The wide range of premier lines we represent are unparalleled in scope and quality. Our industry-tested, proven products will provide you with many years of reliable performance. Solutions: Our highly trained and skilled staff, working in harmony with customers and suppliers, architect solutions that dramatically affect the relevance of customers like you in their marketplace.
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FAQ: Automated software testing basics

Automation tools enable testing organizations to run tests quickly and repeatedly. The tools manage test execution, report outcomes and compare results with earlier …
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